mohitagw15856/pm-claude-skills

creator-media-kit

Build a creator's sponsorship media kit and brand-deal outreach — the one-pager brands ask for, plus a pitch email and a rate card.

First seen Jun 21, 2026

Installation

$ npx skills add mohitagw15856/pm-claude-skills --skill creator-media-kit

Summary

  • Build a creator's sponsorship media kit and brand-deal outreach — the one-pager brands ask for, plus a pitch email and a rate card.
  • Use when asked to make a media kit, pitch a brand, land a sponsorship, write a brand-deal email, or set creator rates.
  • Produces a structured media kit (audience, stats, offerings, past work), a personalised outreach email, and a defensible rate card.
  • The creator side of a sponsorship — distinct from a brand briefing a creator.

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Also in this package

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npx skills add mohitagw15856/pm-claude-skills

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More details

Agent compatibility

Declared targets from SKILL.md / docs. Unmarked agents are not listed — the skill may still install via the CLI.

Claude Code Not declared
Cursor Not declared
Codex Not declared
GitHub Copilot Not declared
Windsurf Not declared
Gemini CLI Not declared
Cline Not declared
OpenCode Not declared

Repository health

Stars 1.3K
License LICENSE
Default branch main
Open issues 7
Status Active

Package contents

Files included with this skill beyond the listing page.

  • skill md SKILL.md 3,418 B
  • docs SUMMARY.md 489 B

History

  1. First seen on skills.sh
  2. First recorded snapshot · 14 installs

SKILL.md

Creator Media Kit Skill

Sponsorships are how most creators actually earn — and they're won with a tight media kit and a pitch that leads with the brand's goals, not the creator's follower count. This skill builds the kit brands ask for, the outreach that gets replies, and rates you can defend. Use real numbers; this skill won't invent your stats.

Working from a brief

Given partial info, build the full kit anyway, using clearly-labelled placeholders for stats the creator must fill ([followers], [avg views], [ER%]) rather than inventing them. Lead every deliverable with value to the brand.

Required Inputs

Ask for (if not already provided):

  • Creator & niche (pull positioning from a [[creator-brand-kit]] if available)
  • Platforms + real stats (followers, avg views, engagement rate, audience demo/geo)
  • Offerings (what they'll make: a Reel, a dedicated video, a story series, a newsletter feature)
  • Target brand(s) for the outreach, and any past brand work / results

Output Format

1. Media kit (one-pager)

  • Header: name, niche, tagline, photo placeholder, handles.
  • Audience snapshot: key stats per platform + audience demographics/geography (use placeholders if unknown).
  • Why partner with me: 2–3 lines on the audience and the creator's edge.
  • What I offer: a table of deliverables (format → description → ballpark reach).
  • Past partnerships / results: logos/names + a metric or testimonial each (placeholder if none).
  • Contact / next step.

2. Outreach email

A short, personalised pitch to the target brand: a specific reason you're reaching out (a genuine product fit), what you'd make, the audience match, and a low-friction next step. ≤150 words, leads with their goal.

3. Rate card

A defensible rate table per deliverable, with notes on what drives the number (reach, usage rights, exclusivity, whitelisting) and bundle/retainer options. Frame rates as value (cost per thousand reached), not just a flat ask.

End with: negotiation notes — the 2–3 levers (usage rights, exclusivity, multi-post bundles) to trade on, and what to never give away for free (perpetual usage, whitelisting) without a premium.

Quality Checks

  • Every deliverable leads with value to the brand, not the creator's clout
  • Real stats are used or clearly marked as placeholders — never invented
  • The outreach email is personalised to the brand and ≤150 words
  • Rates are justified by reach/rights/exclusivity, with bundle options
  • Negotiation levers and "don't give away free" items are called out

Anti-Patterns

  • A media kit that's all vanity metrics and no audience fit
  • A generic "I'd love to collab!" email with no brand-specific reason
  • Inventing follower/engagement numbers
  • A single flat rate with no rationale or room to negotiate usage/exclusivity