Sponsored Brands Video Planner

Sponsored Brands Video is the highest ROAS ad type in 2025 for many categories, because video earns the placement and the scroll. But sellers do not have a script framework. This skill builds one.

When to use this

• A brand qualifies for SBV and has not run video ads.
• An existing SBV ad is underperforming and needs a rewrite.
• Launching a new product and want SBV in the launch mix.
• Testing video creative against current static SB ads.

The framework. The 4-Beat Storyboard

Every winning SBV follows the same 4-beat structure inside 30 seconds.

1. Hook (0-3s). Show the product solving the problem instantly. Visual,

wordless, undeniable. The hook earns the next 27 seconds.

1. Problem (3-8s). Name the pain the buyer is feeling. concrete, specific.

1. Proof (8-22s). Show the product doing the thing. demonstration, not

description. Multiple quick cuts. on-screen text reinforces 1-2 key claims.

1. CTA end card (22-30s). Brand logo, product image, one short line ("Add to

cart"). Make sure the end card frame works as a still since Amazon often shows the last frame as the static fallback.

Step by step

1. Collect inputs. Product, target buyer, top 3 buyer objections, the existing

listing's main image and proof points.

1. Pick the hook. What is the most visual, instant proof of value the product

gives. that is the first 3 seconds.

1. Write the 4-beat script for 30 seconds. word the on-screen text in 5-7

words per card max. Mobile, scroll, muted by default.

1. Brief the production. Frame composition, cut count, on-screen text style,

product visibility throughout (Amazon requires the product be visible most of the video).

1. Plan 2-3 variants for testing. Same product, different hooks. Amazon's ad

system rewards iteration.

1. Set the test plan. Budget per variant, the cut criteria (CTR after 1,000

impressions), the winner gets scaled.

1. Run the quality check, then deliver.

Output format

## SBV Plan. [product]

### Script (30s)
0-3s Hook: [visual + action]
3-8s Problem: [narration + on-screen text]
8-22s Proof: [demonstration sequence + on-screen text per card]
22-30s CTA end card: [brand, product, line]

### Variant test
Variant A: hook is [X]
Variant B: hook is [Y]
Variant C: hook is [Z]

### Test plan
Budget per variant: [$]
Cut criteria: CTR below [X] at 1,000 impressions

Worked example

A non-slip yoga mat. Hook (0-3s): mat shown rolled out on hardwood, hand presses down, the mat does not budge. wordless. Problem (3-8s): "Most yoga mats slide." short cut to a typical mat sliding. Proof (8-22s): the seller's mat, hand-press test, sweat-spray test, downward-dog hold without movement, on-screen text "Stays put. Even when you sweat." CTA end card (22-30s): brand logo, mat in a plant-filled home studio, "Try the Grip Mat." 3 variants test 3 different hooks. The sweat-spray hook wins by a 35% higher CTR after the first week.

Quality check

• The 4-beat structure is followed: hook, problem, proof, CTA.
• Hook is visual and wordless. it earns the next 27 seconds.
• On-screen text is mobile-legible and 5-7 words per card.
• Product is visible in most frames (Amazon policy).
• 2-3 variants are planned for testing, not one bet.

Common mistakes

• Slow start. 5 seconds of brand intro before any hook. video ads lose 50%+ of

viewers in the first 3 seconds.

• Long on-screen text. Cards with paragraphs. impossible on a phone screen.
• No demonstration. Telling instead of showing. SBV's whole advantage is the

show.

• Single variant. Running one creative and learning nothing about what worked.

Built by Jay GPT Pro

Part of Amazon Pro Skills. Production-grade skills for serious Amazon sellers. Free and open. Built by Jay Margaliot.

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