Recovery Action Plan

Create detailed week-by-week action plan for addressing rejection causes and preparing for resubmission.

Scope Context

Meta-planning skill. Synthesizes findings from all audit skills into a prioritized, scoped action plan.

The action plan output should include:

• score_mode from the originating audit
• primarysitetype to determine which extension profile applies
• Per-pillar task list tied to specific ARB item IDs

Quick Start

Input: Root cause analysis (from rejection-root-cause-analysis) Output: Week-by-week action plan + task breakdown + timelines Time: 1-2 hours to plan, then 2-6 weeks to execute

Planning Process

Step 1: List All Issues

From root cause analysis, list every issue found:

1. [Issue 1] - Thin pages (CI01)
2. [Issue 2] - No HTTPS (TH01)
3. [Issue 3] - Intrusive pop-ups (UX03)

... etc

Step 2: Group by Timeline

Quick Wins (<1 hour):

• Enable HTTPS
• Fix obvious broken links
• Remove pop-ups

This Week (1-8 hours):

• Add basic about/contact pages
• Create XML sitemap
• Implement affiliate disclosures

Next 2 Weeks (8-40 hours):

• Expand thin pages
• Improve content quality
• Fix UX issues

3-6 Weeks (40+ hours):

• Comprehensive content rewrite
• Design overhaul
• Complex technical fixes

Step 3: Identify Dependencies

Example: Can't resubmit until:

1. HTTPS enabled (TH01)
2. Content expanded (CI01)
3. Pages passes audit (all criteria)

Map dependencies to prevent bottlenecks.

Step 4: Create Week-by-Week Plan

Sample Recovery Plan

Week 1: Critical Foundations

Monday-Tuesday: HTTPS & Technical (4 hours)

• If not HTTPS, enable SSL certificate
• If on shared host, request HTTPS
• Test all pages redirect HTTP→HTTPS
• Verify no mixed content warnings

Wednesday: Remove Intrusive Elements (2 hours)

• Remove full-screen pop-ups
• Remove fake close buttons
• Remove misleading CTAs
• Move ads below fold

Thursday-Friday: Basic Pages (6 hours)

• Create about page (500+ words, with photo)
• Create contact page (contact form + email)
• Add author info to homepage
• Verify contact methods work

Weekend: Verification

• Manual test HTTPS
• Test navigation
• Check on mobile
• Verify pop-ups removed

Week 2: Content Foundation

Monday-Wednesday: Identify Issues (8 hours)

• Run content-audit tool
• Identify all pages <300 words
• Identify duplicated content
• List pages to expand/rewrite

Thursday-Friday: Expand Key Pages (8 hours)

• Select 5-10 highest traffic thin pages
• Expand each to 400-600 words
• Add examples, details, FAQ
• Optimize titles/descriptions

Weekend: Verification

• Run content-audit again
• Compare before/after
• Verify quality improvements

Week 3: Policy Compliance

Monday: Affiliate Disclosures (2 hours)

• Search site for affiliate links
• Add FTC disclosure to each page
• Verify disclosures are visible/conspicuous

Tuesday: Privacy & Policies (4 hours)

• Update/create privacy policy
• Add data deletion process
• Add GDPR compliance (if applicable)
• Add terms of service

Wednesday: Content Review (6 hours)

• Check for health misinformation (if applicable)
• Check for deceptive claims
• Fact-check all statistics
• Verify sources and citations

Thursday-Friday: Continue Content (8 hours)

• Expand more thin pages
• Remove duplicate content
• Add internal links

Week 4: UX & Mobile

Monday-Tuesday: Mobile Optimization (8 hours)

• Add viewport meta tag
• Test on actual mobile devices
• Fix responsive design issues
• Optimize touch targets

Wednesday: Color & Contrast (4 hours)

• Test color contrast
• Fix text that doesn't meet WCAG AA
• Test with accessibility tools

Thursday-Friday: Navigation & Links (6 hours)

• Audit all internal links
• Fix 404 errors
• Improve navigation structure
• Add breadcrumbs where helpful

Week 5-6: Final Polish & Verification

Ongoing:

• Continue expanding remaining thin pages
• Add images and multimedia
• Optimize remaining content

Final Week:

• Run full diagnostic (ads-readiness-assessment)
• Run all audit tools
• Manual verification
• Screenshot before/after
• Prepare resubmission evidence

Action Plan Template

# Recovery Action Plan

## Issue: [Issue Name]
- Root Cause: [Why it happened]
- Severity: [Critical/High/Medium]
- Effort: [Quick/Medium/Complex]
- Timeline: [1 day/1 week/2+ weeks]

## Tasks
1. [Task 1] - [Owner] - [Due Date]
   - [ ] Sub-task A
   - [ ] Sub-task B

2. [Task 2] - [Owner] - [Due Date]

## Dependencies
- [This task] requires [other task] to be done first
- [This task] blocks [other task]

## Verification
- [ ] Verify in tool: [ads-readiness-assessment]
- [ ] Manual test: [What to test]
- [ ] Success criteria: [What proves it's fixed]

## Timeline: [Total Days/Weeks]

Common Fixes by Duration

1 Day Fixes:

• Remove pop-ups
• Fix robots.txt
• Add meta viewport
• Create about page
• Enable HTTPS (on managed hosts)

1 Week Fixes:

• Expand 5-10 thin pages
• Add affiliate disclosures
• Update privacy policy
• Fix mobile responsiveness
• Create contact page

2 Week Fixes:

• Expand all thin pages
• Remove all duplicates
• Fix UX issues
• Improve color/contrast
• Add all missing metadata

3+ Week Fixes:

• Comprehensive content rewrite
• Major design overhaul
• Technical infrastructure upgrade
• Complete SEO overhaul
• Systematic content quality improvement

Prioritization Matrix

Collaboration Template

For team-based projects:

Task: Expand thin pages
Owner: Content Team
Contributors: [Names]
Due: [Date]
Status: [Not Started / In Progress / Complete]
Evidence: [Links to completed work]

Success Checklist

• All critical issues identified
• Action plan created
• Team aligned
• Timeline realistic
• Dependencies mapped
• Verification process clear
• Resources allocated
• Start date set

Related Skills:

• Analyze rejection → rejection-root-cause-analysis
• Verify before resubmit → resubmission-readiness-check
• Use improvement guides → content-improvement-blueprint, etc.