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gingiris-1031/gingiris-skills

viral-marketing-playbook

Design viral loops into your product — referral programs, invite systems, and share mechanics that drive exponential growth. Includes K-factor calculations and real examples from Dropbox, Slack, and Notion. By @WeiYipei.

First seen Jun 17, 2026

Installation

$ npx skills add gingiris-1031/gingiris-skills --skill viral-marketing-playbook
View on skills.sh ↗ GitHub repository ↗

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npx skills add gingiris-1031/gingiris-skills
gr 184 gr-backlinks 181 gr-blog-post 178 gingiris-seo-geo-agent 177 gr-aso 177 gr-seo-patrol 176 gr-geo-cite 176 gr-b2b-growth 176 gr-user-interview 176 gr-social-distill 175

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More details

Agent compatibility

Declared targets from SKILL.md / docs. Unmarked agents are not listed — the skill may still install via the CLI.

Claude Code Declared
Cursor Not declared
Codex Not declared
GitHub Copilot Not declared
Windsurf Not declared
Gemini CLI Not declared
Cline Not declared
OpenCode Not declared

Repository health

Stars 79
License LICENSE
Default branch main
Open issues 0
Status Active

Skill metadata

Parsed from SKILL.md frontmatter.

Declared agents claude-code

Package contents

Files included with this skill beyond the listing page.

  • skill md SKILL.md 2,785 B
  • docs SUMMARY.md 254 B

History

  1. First seen on skills.sh
  2. First recorded snapshot · 147 installs

SKILL.md

⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。

📦 Install

clawhub install viral-marketing-playbook

What you get after installing:

  • Viral loop anatomy — mechanics behind referral, invite, and content loops
  • K-factor math to calculate viral coefficient and model growth scenarios
  • Real case studies from Dropbox, Notion, and Loom viral engines

Viral Loop Design — Referral, Invite & Share Mechanics

🌍 Language / 语言: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

Products don't go viral by accident. This playbook teaches you to engineer virality.

  • Viral loop anatomy: The mechanics behind referral, invite, and content loops
  • K-factor math: Calculate your viral coefficient and model growth scenarios
  • Incentive design: What to offer referrers and referred users (and what doesn't work)
  • Share triggers: Moments in the user journey where sharing feels natural
  • Case studies: How Dropbox, Notion, and Loom built their viral engines

Related Gingiris Skills

🔗 About the Author

Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).