SKILL.md
Social Media Design
Platform Formats
| Platform | Feed Post | Story | Video |
|---|---|---|---|
| 1080×1080 or 1080×1350 | 1080×1920 | 1080×1920 (Reels) | |
| X/Twitter | 1200×675 | N/A | 1920×1080 |
| 1200×627 | N/A | 1920×1080 | |
| TikTok | N/A | N/A | 1080×1920 |
Brand Consistency on Social
- Template system: 3-5 post templates with brand elements
- Color usage: brand palette, not random per-post
- Typography: brand fonts (or closest web-safe equivalent)
- Photography style: consistent with brand guidelines
- Logo: consistent placement (watermark or corner badge)
Content Types
| Type | Purpose | Frequency |
|---|---|---|
| Product/feature | Inform | 30-40% |
| Educational | Provide value | 25-30% |
| Behind the scenes | Build trust | 10-15% |
| User-generated | Social proof | 10-15% |
| Promotional | Convert | 5-10% |
Design Rules
- Text on images: minimal (social algorithms penalize heavy text)
- Contrast: must be readable on small mobile screens
- First frame matters: video thumbnails are critical
- Consistent grid aesthetic for Instagram
- Dark mode aware: many users browse in dark mode