Social Media Content

Platform Guidelines

X (Twitter)

• Thread format: hook → story → insight → CTA.
• Hook tweet: question, bold claim, or surprising fact.
• 1-2 line paragraphs. White space matters.
• Images: 1200x675px (16:9).

LinkedIn

• Professional insights, not corporate speak.
• Personal stories outperform thought leadership.
• First 2 lines must hook (before "see more").
• Carousel posts for frameworks and lists.

Instagram

• Visual-first. Caption supports the image.
• Carousel for educational content (10 slides).
• Stories for behind-the-scenes and engagement.
• Reels for reach (vertical video, 15-60s).

Content Principles

1. One idea per post.
2. Specifics beat generalities.
3. Share what you learned, not what you know.
4. Ask questions to drive engagement.
5. Consistency > virality.