Notification Copy

Push Notification

• Title: Source or category (app name, sender name).
• Body: 40-50 characters visible. Front-load the key info.
• Action: What happens on tap is clear from the text.

Examples

• "Sarah commented on your design" (specific, actionable).
• NOT: "New notification" (says nothing).
• NOT: "Don't miss out! Check what's new!" (spam energy).

In-App Notifications

• Brief: one sentence.
• Dismissible.
• Actionable: link to the relevant context.
• Timestamp.

Email Notifications

• Subject line: specific event. "Sarah left a comment on Project X."
• Body: context + quote/preview + CTA button.
• Unsubscribe link (required by law, make it easy).
• Batching: consolidate frequent events into digests.

Frequency Rules

• Let users control notification frequency.
• Default to less, not more.
• Never send marketing as a notification.
• Quiet hours: respect timezone and sleeping hours.