Landing Page Design

Above the Fold

1. Headline: Clear value proposition (what you get, not what it is)
2. Subheadline: Supporting detail or social proof
3. Visual: Screenshot, demo, or relevant image
4. CTA: Single, clear action button
5. Trust signal: Logo bar, stat, or testimonial

Section Flow

1. Hero (value prop + CTA)
2. Social proof (logos, numbers, testimonial)
3. Problem statement (what's broken today)
4. Solution (how you fix it, with visuals)
5. Features/benefits (3-4 key ones)
6. Testimonials/case studies
7. Pricing (if applicable)
8. FAQ
9. Final CTA (repeat the hero CTA)

CTA Rules

• One primary CTA per page (repeated at key points)
• Specific: 'Start free trial' not 'Get started'
• Contrasting color from the rest of the page
• Above the fold AND at the bottom
• No competing secondary CTAs near the primary

Testing Priorities

1. Headline (biggest impact)
2. CTA text and placement
3. Hero image/video
4. Social proof type and placement
5. Page length