SKILL.md
Countdown & Urgency
Ethical Urgency
- Real deadlines (event date, sale end, enrollment close)
- Real scarcity (limited seats, limited inventory)
- Never fake urgency (manufactured countdowns that reset)
Design Patterns
- Countdown timer: days, hours, minutes for events
- Stock level: "3 left" for genuine limited inventory
- Deadline: "Offer ends Friday" for real promotions
- Social proof: "12 people viewing this" if real
Rules
- Only use urgency when it's genuine
- Don't refresh the countdown when it expires
- Clear consequence of missing the deadline
- Never combine multiple urgency tactics
- Fake urgency erodes trust permanently