Content Migration

Content Audit Process

1. Inventory: Catalog all content (pages, posts, assets, documents).
2. Assess: Score each piece on accuracy, usefulness, quality, and alignment.
3. Decide: Keep as-is, revise, merge, archive, or delete.
4. Plan: Map content to new structure.
5. Execute: Migrate in phases, not all at once.

Migration Checklist

• URL redirect map (old → new)
• Image/asset inventory and migration
• SEO metadata preserved or improved
• Internal links updated
• 404 monitoring post-launch
• Analytics baseline captured before migration

Common Mistakes

• Migrating everything (including outdated, redundant content).
• Not setting up redirects (SEO disaster).
• Losing metadata during migration.
• Not testing content in the new design before launch.
• Migrating without an editorial review.