Blog Content Design

Article Structure

1. Headline: Specific, benefit-oriented, 60 characters.
2. Meta description: 155 characters summarizing the value.
3. Introduction: 2-3 sentences. Hook + promise of value.
4. Body: Organized with H2/H3 headings for scanning.
5. Conclusion: Summary + next step or CTA.

Formatting for Readability

• Paragraphs: 3-4 sentences maximum.
• Subheadings every 200-300 words.
• Bold key phrases for scanners.
• Bullet lists for 3+ related items.
• Pull quotes for emphasis.
• Images/diagrams to break up text walls.

Reading Experience Design

• Content width: 680-740px (45-75 characters per line).
• Font size: 18-20px for body text.
• Line height: 1.5-1.7.
• Progress indicator (reading bar at top).
• Estimated reading time.
• Sticky table of contents for long articles.