Summary
- Design and optimize customer referral and affiliate programs to turn users into growth engines.
- Covers both customer referral programs (existing users recommending to networks) and affiliate programs (ongoing commission relationships with creators and partners) Provides step-by-step referral loop design: trigger moments, share mechanisms, incentive structures (single-sided, double-sided, tiered), and conversion optimization Includes A/B testing frameworks, fraud prevention, and measurement metrics (referral rate, conversion rate, CAC comparison, LTV impact) Offers email sequence templates, launch checklists, and integration guidance for tools like Rewardful, Mention Me, and Dub.co