When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro.
Expert guidance for designing SaaS pricing that captures value and aligns with customer willingness to pay.
Covers three core pricing axes: packaging (tier features), pricing metric (what you charge for), and price points, with frameworks for value-based pricing between alternatives and perceived value Includes common value metrics (per user, per usage, flat fee, per transaction) with guidance on choosing metrics that scale with customer value Provides tier structure templates, pricing research methods (Van Westendorp, MaxDiff), and signals for when to raise prices Offers pricing page best practices, psychology principles (anchoring, charm pricing), and a pre-launch checklist
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