When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.
Strategy, optimization, and execution for paid advertising campaigns across Google Ads, Meta, LinkedIn, and other platforms.
Covers campaign structure, audience targeting, bidding strategies, and creative best practices across five major ad platforms with platform-specific strengths and use cases Includes funnel-based retargeting strategies, segmentation by stage, and exclusion rules to prevent wasted spend on existing customers Provides optimization frameworks for high CPA, low CTR, and high CPM scenarios, plus weekly reporting metrics and attribution considerations Offers naming conventions, budget allocation guidance for testing vs. scaling phases, and pre-launch checklists to ensure proper conversion tracking and setup
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