Summary
- Structured framework for planning product launches, feature announcements, and go-to-market strategies.
- Organizes launches across five phases (internal, alpha, beta, early access, full) with specific actions and goals for each stage Uses the ORB framework to balance owned channels (email, blog, community), rented channels (social, app stores), and borrowed channels (guest posts, influencers, partnerships) Includes dedicated Product Hunt strategy with pre-launch preparation, launch-day tactics, and post-launch conversion guidance Provides launch checklist covering pre-launch setup, launch-day coordination, and post-launch user education and retention Emphasizes treating launches as ongoing moments rather than one-time events, with guidance on spacing feature announcements and maintaining momentum