Summary
- Set up, audit, and improve analytics tracking to measure marketing and product decisions.
- Provides a tracking plan framework with event naming conventions, essential event libraries by business type, and property standards to ensure consistent, decision-driven measurement Covers GA4 implementation, Google Tag Manager setup with data layer patterns, and UTM parameter strategy for campaign attribution Includes debugging and validation tools, common issue troubleshooting, and privacy/compliance considerations for consent and PII protection Integrates with GA4, Mixpanel, Amplitude, PostHog, and Segment; works with product marketing context if available to inform tracking decisions