When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.
Set up, audit, and improve analytics tracking to measure marketing and product decisions.
Provides a tracking plan framework with event naming conventions, essential event libraries by business type, and property standards to ensure consistent, decision-driven measurement Covers GA4 implementation, Google Tag Manager setup with data layer patterns, and UTM parameter strategy for campaign attribution Includes debugging and validation tools, common issue troubleshooting, and privacy/compliance considerations for consent and PII protection Integrates with GA4, Mixpanel, Amplitude, PostHog, and Segment; works with product marketing context if available to inform tracking decisions
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