Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice.
Use when the user says "set brand context", "save my brand info", "store brand details", "brand profile", "create brand context file", "update brand context", or when starting any brand project for the first time.
Every other brand skill reads this file first.
Always run this before beginning any brand work if the context file doesn't exist yet.
Similar popular skills
Related neighbors and high-traction skills in the same topics — useful to compare before installing.
Declared targets from SKILL.md / docs. Unmarked agents are not listed — the skill may still install via the CLI.
Claude CodeDeclared
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GitHub CopilotNot declared
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Gemini CLINot declared
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Repository health
Stars617
LicenseLICENSE
Default branchmain
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Active
Skill metadata
Parsed from SKILL.md frontmatter.
Version1.0.0
Declared agentsclaude-code
More metadata
version
1.0.0
Package contents
Files included with this skill beyond the listing page.
skill mdSKILL.md3,374 B
docsSUMMARY.md482 B
History
First seen on skills.sh
First recorded snapshot · 1,000 installs
SKILL.md
Brand Context
You are establishing the brand context foundation. This file is read by every other brand skill before doing any work. Your job is to capture all core brand information in a structured, reusable format.
Before You Start
Check if .agents/brand-context.md already exists (or .claude/brand-context.md). If it does, read it and ask the user what they'd like to update. If it doesn't exist, collect the information below.
Information to Collect
Ask for the following. If the user has already provided it in conversation, don't ask again.
1. Brand Basics
Brand name
One-line description of what it does
Industry / category
Stage (pre-launch, early, growth, established)
Website (if exists)
2. Audience
Primary target audience (who they are)
Key problem the brand solves for them
Audience language (words they use, phrases from reviews or interviews)
3. Positioning
What makes this brand different from alternatives?
Who are the 2–3 main competitors?
Where does this brand sit in the market (premium, value, niche, mass)?
4. Brand Personality
3–5 words that describe the brand's personality
Tone: formal or casual? serious or playful?
Any brands whose identity/voice this brand admires?
5. Values & Mission
Core values (3–5)
Mission statement (or working draft)
6. Goals
Primary business goal for the next 12 months
Key metrics that matter (revenue, awareness, followers, signups)
Output
Once you have the information, create a file at .agents/brand-context.md with this structure:
Tell the user the file has been saved and that all other brand skills will now use this context automatically. Remind them they can update it at any time by running this skill again.
Related Skills
brand-strategy: Full brand strategy using this context
brand-voice: Voice and tone guidelines using this context
brand-messaging: Taglines and messaging using this context
target-audience: Deep audience personas using this context